The Perfect Holiday Gift? Tiffany's Holiday Catalog

I wasn't sure why Tiffany & Co. recently sent me their holiday 2013 catalog:

I'm not the kind of person who might be moved to buy this stunning bauble. It's so expensive the catalog doesn't bother telling you just how much it would set you back to buy it:

I'm not going to spring for even one of these little beauties, either, which are also marked "price upon request":

But then, I hit the middle photo spread of the catalog, and there was my answer:

Aha. I get it, Tiffany.

Now, THAT is priceless!